Derek Morgan
Derek Morgan
natural front door entry home
Derek Morgan
Derek Morgan
  • Intelligence reports

The Art of Home Staging

Home staging is the art of preparing properties for sale by making them more appealing to the largest pool of potential buyers. It involves emphasizing a home's best features, while downplaying any drawbacks. This process might include decluttering, rearranging furniture, updating décor, and enhancing curb appeal. The ultimate goal being to create an inviting atmosphere that evokes emotions and allows prospective buyers to envision themselves living in the space.

Why is home staging important?

There are various reasons for the significance of home staging in today's real estate market. Firstly, it increases a property's perceived value and attractiveness, which can translate into higher offer amounts and faster sales. Secondly, impressive presentation is essential for standing out in a competitive market, as most buyers begin their search online, where eye-catching visuals are crucial. Lastly, well-staged homes encourage buyer visualization, helping them see past any potential flaws and imagine themselves living in the home.

How can staging maximize your home selling success?

Staging can effectively maximize your home selling success in several ways. A well-staged home is easy to navigate, allowing buyers to focus on the property's potential rather than being overwhelmed by clutter or personal items. It also ignites an emotional connection between the buyer and the property, encouraging them to see it as more than just a financial investment. This emotional connection can lead to quicker decisions and higher offers. In essence, staging is about ensuring that a wider audience of buyers can appreciate the true value and charm of your property, thereby increasing the chances of a successful sale.

Preparing Your Home for Photos

Decluttering and organizing

The first, and arguably most important, step in preparing your home for photos is to declutter and organize. A tidy and well-organized home will not only make your property more appealing to potential buyers but will also make it easier for you to showcase its best features in photographs. Start by removing any unnecessary or distracting items from each room, such as personal belongings, papers, and knick-knacks. Then, focus on arranging the remaining items in a way that makes sense and highlights the functionality of the space. Don't hesitate to use storage solutions, like bins or shelves, to create a clean and orderly environment that will ultimately give the impression of a well-maintained home, ready for its close-up.

Cleaning and repairing

Now that you've decluttered and organized, it's time to clean and repair. This step is essential in order to showcase your property in the best possible light. Begin by cleaning every surface, from floors to ceilings, and pay special attention to high-traffic areas like the kitchen and bathrooms. Make sure all windows and mirrors are streak-free, and take the time to dust and polish furniture, fixtures, and other home accessories. Additionally, tackle any necessary repairs, such as fixing leaky faucets, patching holes in the walls, or touching up paint. Remember: a well-kept home is a strong selling point, and these efforts will not go unnoticed by potential buyers.

Choosing the right lighting

A well-lit home is not only more inviting but also photographs better. When preparing your home for photos, choosing the right lighting is paramount. To create a bright and welcoming atmosphere, make use of both natural and artificial light sources. Open all curtains and blinds to allow for maximum daylight to enter, and consider scheduling your photoshoot during the "golden hour" (the time shortly after sunrise or before sunset) for a soft, warm glow. When it comes to artificial lighting, ensure all bulbs are functioning and replace any that are burned out. Opt for "warm" or "bright white" light bulbs for a more flattering and consistent appearance throughout your home.

Photography tips for the perfect listing photo

High-quality listing photos are crucial in capturing the attention of potential buyers. Here are a few photography tips to help you achieve the perfect shot:

  1. Hire a professional: While it may be tempting to take the photos yourself, hiring a professional photographer can make a significant difference in the quality and appeal of your images.

  2. Use a tripod: A steady camera will result in sharper, better-composed photos.

  3. Avoid using a flash: Instead, rely on the natural and artificial lighting sources mentioned earlier to achieve a balanced and pleasant lighting effect.

  4. Capture multiple angles: Experiment with different viewpoints and camera heights to showcase the best aspects of each room.

  5. Use editing software sparingly: While some editing may be necessary, avoid over-editing your photos; potential buyers will appreciate an accurate representation of your property.

Read Staging a Property for a Quick and Profitable Sale to learn more.

staging

Staging Your Property for Showings

Creating a welcoming entrance

First impressions matter, and your home's entrance sets the stage for a potential buyer's experience of your property. Start by clearing away any clutter and debris from the walkway, ensuring it is clean and well-maintained. Add a touch of personality with a tasteful welcome mat or some potted plants, and don't forget to amp up your curb appeal by painting or polishing your front door. Lighting is crucial for creating a sense of warmth and safety, so consider installing accent lights along the pathway or updating your porch light fixtures. 

Defining spaces and furniture arrangement

Once a potential buyer crosses the threshold, they'll be looking to see how the interior matches their needs and preferences. That's why it's essential to define your spaces and arrange furniture accordingly. Play with different arrangements that showcase the room's versatility while still leaving plenty of open, navigable space. Maximize the flow by ensuring that doorways and walking paths are clear, and consider removing any oversized or bulky items. 

Highlighting your home's strongest features

Your property likely has several standout features that make it special, so don't let them go unnoticed during showings. Emphasize these key aspects by strategically placing furniture, lighting, and décor to draw attention to them. Is there a beautiful fireplace in the living room? Arrange seating around it and add some cozy details like throw pillows or a soft blanket. A stunning view or expansive backyard? Remove any obstructions and keep window treatments minimal to let the light and scenery shine through. 

Creating an inviting atmosphere

Finally, it's crucial to craft an atmosphere that encourages potential buyers to imagine themselves living in your home. Create a sense of warmth and comfort with plush rugs, comfortable furniture, and soft lighting. Use neutral colors and simple, elegant décor to allow buyers to truly envision their own belongings in the space. Take advantage of natural elements like plants to add a touch of life and energy, and don't underestimate the power of scent—consider lighting a scented candle or using a subtle air freshener. Most importantly, be genuine and honest in your staging efforts. 

Staging the Living Room

The living room is often the heart of a home, so it's crucial to make it warm, inviting, and spacious. To start, declutter and remove any unnecessary items that may distract potential buyers. Ensure the traffic flow is easy to navigate by repositioning furniture in a manner that highlights the room's best features. For example, if your living room has a beautiful fireplace, angle your seating arrangement towards it.

Neutral colors and minimalism tend to be popular choices for living room staging; however, adding just enough bold accents can give the space character. Throw in a few vibrant cushions, an interesting rug, or even a striking piece of artwork to create a focal point. Use layered lighting to create a cozy atmosphere – experiment with ambient, task, and accent lighting by mixing floor lamps, table lamps, and wall sconces.

Lastly, emphasize the living room's functionality by showcasing its purposes. If the room is big enough, create separate areas for conversation, entertainment, or reading. Entice buyers by offering them a multi-use space where they can imagine spending quality time with family and friends.

Staging the Kitchen

The kitchen is often considered the hub of the home, which means it needs a little extra attention during the staging process. First and foremost, make sure your kitchen is spotless. Clean all surfaces, including the stovetop, countertops, and sink. Also, clear away appliances, leaving only one or two attractive items (such as a stylish coffee maker) to maintain a clutter-free space.

Buyers will appreciate the kitchen's organization, so ensure everything has a designated place. This includes arranging cupboards and drawers neatly, showcasing pantry organization, and clever storage solutions. Add modern touches such as new cabinet hardware and updated light fixtures to give the space a fresh, current feel.

Finally, add warmth to your kitchen by introducing a tasteful pop of color through accessories like tea towels, decorative items, or a bowl of fresh fruit. Perhaps set the table or breakfast bar to further emphasize the welcoming and functional atmosphere, enticing buyers to envision their own meals being prepared and enjoyed in the space.

Staging the Bedrooms

Staging bedrooms requires cleanliness, comfort, and a touch of elegance. Begin with a neutral and calming color scheme to create a serene atmosphere, perfect for relaxation. Ensure bedding is clean, wrinkle-free, and well-coordinated. Introduce layers with throw blankets and cushions for added texture and depth.

Next, optimize the space by removing bulky furniture if needed, aiming to create an open, accessible environment. Keep all surfaces clutter-free, and use stylish storage solutions to hide away any personal items. Remember to emphasize the room's purpose – for example, include a reading corner with a comfortable chair and a well-placed lamp.

Don't forget the finishing touches. Hang artwork or mirrors to create focal points, and incorporate natural elements such as plants or flowers for added warmth. Ultimately, the goal is to create a harmonious, cozy space where potential buyers can picture themselves resting and unwinding.

Staging the Bathrooms

A well-staged bathroom can be a sanctuary in the mind of a potential buyer, so it's important to create a spa-like retreat. Start by deep-cleaning every surface, ensuring tiles are free of grime, and faucets are polished. Deal with any outstanding maintenance issues like dripping taps or broken fixtures.

Next, upgrade linens to ensure your bathroom exudes luxury. Invest in plush, fluffy towels and display them neatly. Add a bath mat, a shower curtain if needed, and a clean, elegant countertop set for essentials like soap and toothbrushes.

Finally, enhance the atmosphere of the bathroom by incorporating a few well-chosen elements. Consider adding an orchid, a few candles, or a basket of neatly rolled towels. Use neutral colors and select minimalist accessories that maintain a clean and uncluttered appearance. By creating a tranquil, inviting atmosphere, your bathroom will inspire buyers to imagine themselves enjoying a relaxing soak after a long day.

Maximizing Your Home Selling Success

Setting the Right Price

You've already heard it before: "Price your property right, and it will sell." This mantra rings true, but it's less about throwing a random number on the table and more about understanding the market, your property's value and fighting complexity with simplicity. Work closely with your trusty real estate agent to analyze comparable properties and weigh the pros and cons of your own. Be open to a pricing strategy that balances your financial goals with a competitive edge. Remember: the market dictates the price, not your emotional attachment to your home. Sometimes, the sweet spot is all about finding that perfect balance, so don't be fooled by the siren song of overpricing.

Promoting Your Property Online

Let's face it, in today's digital age, one must promote their property online. Harness the power of the internet and fight misinformation with transparency. Your real estate agent should help you leverage multiple platforms – their website, social media, and popular real estate portals – to showcase your property. High-quality photographs, clear and accurate descriptions, and even virtual tours can all contribute to catch a potential buyer's eye. Cast a wide net and keep the content fresh, share updates, and engage with potential buyers to keep them interested. Remember, the online world is a sea of opportunity, and you want to reel in the big fish.

Staying Patient and Open to Feedback

Selling a home is not for the faint of heart – it demands patience, resilience, and a willingness to adapt. Stay the course and keep yourself motivated, no matter what obstacles you might face. Pay close attention to the feedback you receive from showings, open houses, and your real estate agent. Sometimes, the smallest changes can make a world of difference. View every hurdle as an opportunity for growth and reaffirm your commitment to the end goal. In the end, both you and your home will emerge victorious, leaving the battlefield of the real estate market with heads held high, and wallets full.

For more information, check out Curb Appeal Matters.

Conclusion

By investing time and effort into home staging, you can significantly enhance your home selling success. From decluttering and organizing to highlighting your property's strongest features, each step of the staging process plays a vital role in captivating potential buyers. Remember to create an atmosphere that ignites emotions and allows buyers to envision themselves living in your home. With the right staging techniques and a strategic approach to pricing and promotion, you'll be well on your way to a successful sale that exceeds your expectations.

Check our our selling options at unrealestate.com/sell or find your perfect home at unrealestate.com/search.

We’d love to hear your thoughts about this article and our blog. Let us know how we did by completing the Unreal Estate Blog Feedback Survey.

Unreal Estate stacked logo

About

BuySellMortgageAgentsCompany

Updated January 2023: By using this website, you agree to our Terms of Service, and Privacy Policy.

⁠Unreal Estate holds real estate brokerage licenses under the following names in multiple states and locations:
Unreal Estate LLC (f/k/a USRealty.com, LLP)
Unreal Estate LLC (f/k/a USRealty Brokerage Solutions, LLP)
Unreal Estate Brokerage LLC
Unreal Estate Inc. (f/k/a Abode Technologies, Inc. (dba USRealty.com))
Main Office Location: 1500 Conrad Weiser Parkway, Womelsdorf, PA  19567
California DRE #01527504
New York § 442-H Standard Operating Procedures
TREC: Info About Brokerage ServicesConsumer Protection Notice

UNREAL ESTATE IS COMMITTED TO AND ABIDES BY THE FAIR HOUSING ACT AND EQUAL OPPORTUNITY ACT.

If you are using a screen reader, or having trouble reading this website, please call Unreal Estate Customer Support for help at 1-866-534-3726 
Open Monday – Friday 9:00 – 5:00 EST with the exception of holidays.

*See Terms of Service for details.

LinkedIn Social IconInstagram social iconFacebook social icontwitter social iconYoutube Social Icon

© 2023 Unreal Estate Inc. All Rights Reserved.

Unreal Estate certified trust badge
LinkedIn Social IconInstagram social iconFacebook social icontwitter social iconYoutube Social Icon