Sydney Suburb overhead perspective roof tops
  • Intelligence reports

How to Determine if You Should Lower Your Asking Price

Setting the right asking price for your product or service is crucial for success in the real estate market. Determining whether or not to lower your asking price requires careful consideration of various factors. In this blog post, we will explore key indicators that can help you make an informed decision about adjusting your price.

Assessing Market Conditions

Researching the current market trends and conditions

To determine if you should lower your asking price, start by researching and understanding the current market trends and conditions. Utilize reliable sources such as industry reports, market research data, and economic indicators. Consider factors like consumer spending, changes in preferences, and emerging market trends that could affect demand for your product or service.

Analyzing comparable products or services in the market

To gain insights into the pricing landscape, analyze comparable products or services in the market. Identify similar offerings from your competitors and evaluate their pricing strategies. Consider factors such as product features, quality, brand reputation, and customer reviews. This analysis will help you understand how your offering compares to others and if there are opportunities to differentiate or adjust your pricing accordingly.

Read The Key Features of Comps to break down what you need to consider when pulling comparable properties.

Evaluating Supply and demand dynamics

The interplay between supply and demand is a critical aspect to consider when determining whether to lower your asking price. Evaluate the current supply and demand dynamics in your market segment. If the supply of similar products or services exceeds the demand, it may create a more competitive environment where lowering your price could help attract more buyers. On the other hand, if the demand outweighs the supply, it may indicate an opportunity to maintain or even increase your asking price.

Reviewing Customer Feedback

Collecting and analyzing customer feedback and reviews is an essential step in determining if you should lower your asking price. By understanding the sentiment and experiences of your customers, you can gain valuable insights into their perception of your pricing.

Collecting and analyzing customer feedback and reviews

Start by actively collecting customer feedback through various channels such as online reviews, surveys, and direct communication. Pay attention to both positive and negative feedback to get a comprehensive understanding of customer perspectives. Analyze the feedback to identify recurring themes or patterns related to pricing.

Identifying common concerns or complaints

While reviewing customer feedback, focus on identifying common concerns or complaints that customers have expressed regarding your product or service. Look for specific mentions related to pricing issues, affordability, or comparisons with competitors. These recurring concerns can indicate if price is a primary obstacle for potential customers.

Assessing if price is a primary obstacle for potential customers

Once you have collected and analyzed customer feedback, assess if price is a significant barrier for potential customers. Look for indications that customers perceive your product or service as overpriced or that they are actively seeking lower-priced alternatives. If a significant portion of your target audience consistently raises pricing as a concern, it may be an indication that adjusting your asking price is necessary to remove this obstacle and increase customer satisfaction.

Monitoring Competitors

Keeping a close eye on your competitors is essential for pricing decisions. Identify direct competitors and study their pricing strategies. Compare the features, quality, and overall value they provide in relation to their pricing. If your asking price significantly deviates from the competition without offering additional value, it may be time to consider adjusting it.

monitoring listing price online

Evaluating Sales Performance

Evaluating your sales performance is essential in determining whether to lower your asking price. By reviewing sales data and analyzing key metrics, you can identify patterns or trends that indicate the effectiveness of your pricing strategy.

Reviewing sales data and performance metrics

Start by reviewing your sales data and performance metrics. Look at overall sales figures, revenue generated, and profit margins. Identify any fluctuations or trends that may suggest a need for a pricing adjustment. Compare the performance across different time periods or market segments to gain a comprehensive understanding of how your pricing strategy is impacting sales.

Analyzing conversion rates and customer acquisition costs

Analyze conversion rates to understand how well your pricing aligns with customer willingness to make a purchase. If conversion rates are low despite significant interest or traffic, it may indicate that the current price is a barrier to purchase. Additionally, evaluate customer acquisition costs to ensure that your pricing strategy aligns with your acquisition goals and the profitability of each customer.

Identifying any patterns or trends in sales performance

Look for patterns or trends in your sales performance that may indicate a need for price adjustment. For example, declining sales over time, increased competition, or changes in customer preferences. Identifying these patterns can help you understand if the current asking price is no longer optimal for driving sales and capturing market share.

Considering Time Constraints

Considering time constraints is important when deciding whether to lower your asking price. Understanding the urgency to sell or the desired time frame for your product or service can impact your pricing strategy.

Assessing the urgency to sell or the desired time frame

Evaluate the urgency to sell your product or service. If there are time-sensitive factors, such as inventory turnover, limited shelf life, or the need to release new versions, it may be necessary to adjust the price to encourage faster sales. Similarly, consider the desired time frame in which you aim to achieve your sales goals and whether adjusting the price can help you meet those targets.

Evaluating the impact of time on price negotiations

Recognize the influence of time on price negotiations. As time passes, customers may become more price-sensitive or seek lower-priced alternatives. If your product or service has been on the market for an extended period without achieving desired sales, it may indicate that a price adjustment is necessary to attract new customers and stimulate demand.

Determining if lowering the price can help expedite the sale

Consider whether lowering the price can help expedite the sale. Assess if the potential increase in sales volume resulting from a price reduction outweighs any potential impact on profitability. Determine if the perceived value and market demand align with the current asking price, and if a lower price could drive increased customer interest and prompt quicker purchase decisions.

Assessing Product or Service Value

Evaluate the unique features, benefits, and quality of your product or service. Compare the perceived value with the current asking price. If customers are not perceiving the value in line with the price, it might be necessary to make adjustments. Ensure that the price reflects the value provided to the customers accurately.

While it's difficult to provide an exact number of views your property should receive, you can compare your listing to similar properties in your area to gauge its performance. Check out How Many Views Should My Listing Receive? to learn more.

Consulting Professionals or Peers

When facing uncertainty, seek advice from industry experts or mentors. Engage with professionals who specialize in pricing strategies to gain additional insights. Discuss the situation with peers or colleagues who may have faced similar challenges. Their perspectives and experiences can provide valuable guidance in making an informed decision.

Making an Informed Decision

Weigh all the findings from the previous steps to make an informed decision about lowering your asking price. Consider the potential impact on sales, profitability, and customer perception. Balance the need to remain competitive with maintaining a healthy profit margin. Determine an appropriate strategy to adjust the price if necessary, whether it's a temporary promotional offer or a permanent reduction.


Determining if you should lower your asking price requires a thorough analysis of market conditions, customer feedback, competitor pricing, sales performance, time constraints, and the perceived value of your product or service. By considering these factors in combination and seeking advice when needed, you can make strategic pricing decisions that align with your business goals. Remember, adjusting the price is a dynamic process that may need periodic reassessment to stay competitive in the ever-changing market.

If you're ready to sell your home, visit and learn more about our flat-fee listing packages and how we make selling your home simpler, faster, and more affordable than ever.

We'd love to hear your thoughts about this article and our blog. Let us know how we did by completing the Unreal Estate Blog Feedback Survey.

Unreal Estate stacked logo



Updated January 2023: By using this website, you agree to our Terms of Service, and Privacy Policy.

⁠Unreal Estate holds real estate brokerage licenses under the following names in multiple states and locations:
Unreal Estate LLC (f/k/a, LLP)
Unreal Estate LLC (f/k/a USRealty Brokerage Solutions, LLP)
Unreal Estate Brokerage LLC
Unreal Estate Inc. (f/k/a Abode Technologies, Inc. (dba
Main Office Location: 1500 Conrad Weiser Parkway, Womelsdorf, PA  19567
California DRE #01527504
New York § 442-H Standard Operating Procedures
TREC: Info About Brokerage ServicesConsumer Protection Notice


If you are using a screen reader, or having trouble reading this website, please call Unreal Estate Customer Support for help at 1-866-534-3726 
Open Monday – Friday 9:00 – 5:00 EST with the exception of holidays.

*See Terms of Service for details.

LinkedIn Social IconInstagram social iconFacebook social icontwitter social iconYoutube Social Icon

© 2023 Unreal Estate Inc. All Rights Reserved.

Unreal Estate certified trust badge
LinkedIn Social IconInstagram social iconFacebook social icontwitter social iconYoutube Social Icon